Client: Arla Foods
Agency: Wieden + Kennedy
Chinese type consultancy work for international dairy food brand Arla.
The brief was to research and recommend the best Chinese font options to accompany Arla's corporate typeface Houschka Rounded.
Typespec produced a shortlist in both Simplified & Traditional Chinese that shared Houschka's monolinear and rounded characteristics, fonts that would dovetail seamlessly with their Latin counterparts.